Every once in a while, a beauty brand bursts onto the scene with the kind of energy that reminds you why you first fell in love with makeup; that spark of colour, curiosity, and creativity. Trouble Maker is one of those brands.
Launched in 2025 by Adam Minto, the creator behind Revolution Beauty, and Sally Minto, this new UK-based label was born to shake up the beauty aisles with bold pigment, unapologetic self-expression, and prices that make play affordable again. Distributed exclusively at Superdrug, the brand is already gaining traction for its lively packaging, accessible price points, and youth-driven personality.
But Trouble Maker isn’t just for Gen Z or Gen Alpha. It’s a brand for anyone who remembers the thrill of experimenting with colour, even if your skin has matured and your makeup bag now favours comfort and performance over chaos.
I recently picked up several products from the brand to see if its promise of “affordable artistry” holds up. While I haven’t yet tested them on my skin, I’ve spent time researching the formulas, ingredients, and finishes — and today’s post dives deep into the story behind Trouble Maker, what the brand stands for, and what you can expect from each product in my collection.
Trouble Maker Story: From Revolution to Reinvention
Trouble Maker was founded by Adam and Sally Minto, a husband-and-wife duo whose names are already well known in the affordable beauty world. Following the global success of Revolution Beauty, Adam sought to return to the heart of what had made him passionate about cosmetics: creativity, rebellion, and accessibility.
Trouble Maker is their answer to the beauty fatigue many consumers feel, the endless minimalist launches, beige packaging, and skincare-heavy marketing that has stripped makeup of its joy. Instead, the Mintos wanted to build a brand that encourages self-expression, embraces imperfections, and celebrates the mischievous side of beauty.
The brand’s identity plays heavily into its name, being a “troublemaker” in makeup means breaking free from perfection and finding power in play. Every product is crafted to feel collectable, expressive, and personal. From the naming of shades to the punchy neon packaging, the brand is loud, cheeky, and confident.
Launched in partnership with Superdrug, Trouble Maker is a high-street exclusive, with a mission to make creative makeup accessible to everyone, from curious beginners to seasoned artists.
Brand Philosophy: Chaos Meets Craftsmanship
At its core, Trouble Maker stands for freedom, individuality, and fun.
The brand rejects the idea that beauty must be polished, restrained, or hyper-filtered. Instead, it encourages experimentation, imperfection, and personality.
Each product is designed to deliver strong performance without the high-end price tag; most items range between £4 and £12, making it possible to try something new without guilt.
The packaging is youthful and modern, but the formulas show care and intention. Ingredients like aloe vera, ginger root extract, and cherry blossom appear in multiple products, giving a touch of skincare benefit to colourful cosmetics.
This approach, skincare-inspired but makeup-first, sets Trouble Maker apart from brands that have leaned too far into skincare marketing. Trouble Maker knows makeup is meant to transform, play, and express.
The Trouble Maker Range: Colour, Chaos, and Clever Formulas
Trouble Maker’s product range is surprisingly vast for a relatively new brand. It spans across face, eyes, lips, and brows, offering a mix of practical staples and statement pieces. Think foundations that blur without masking, primers designed for active wear, mascaras that multiply and lift, eyeshadow palettes packed with blendable pigment, and multitasking palettes for bronzing, highlighting, and sculpting.
They also embrace skin-meets-makeup hybrids, an emerging beauty trend that appeals to both skincare lovers and makeup minimalists. For instance, their Wingspan Serum Mascara promises lash lift and care in one step, a formula approach that bridges aesthetic payoff with nourishment.
Their typical formulas often feature hydrating agents, light-reflecting particles, and flexible polymers, aiming for high-impact colour with comfort and longevity. For someone with your skin type, this hybrid approach is promising; it suggests less dehydration, smoother blending, and fewer cakey finishes.
That said, bright pigments and matte bronzers can still pose potential limitations: if not prepped correctly, they may emphasise texture or dryness. Applying a light hydrating primer or mist (even under “sports” formulas) can help offset this and keep makeup looking fresh.
Trouble Maker: Core Brand Characteristics
Cruelty-Free & Vegan: Every formula is 100% cruelty-free, with most being vegan-friendly.
Affordably Premium: Prices are accessible, yet the textures, pigments, and packaging feel luxurious.
Expressive Design: Vibrant packaging and playful product names reflect the brand’s bold identity.
Inclusivity: A wide shade range across complexion products supports diverse skin tones.
Hybrid Formulas: Makeup meets skincare; lightweight textures, nourishing bases, and long-lasting wear.
Playful Yet Practical: Designed for people who love creativity but still need daily reliability.
For dry and mature skin, these characteristics translate into hydrating comfort, flexible finishes, and buildable coverage, essential qualities for achieving radiance without emphasising fine lines or dullness.
Where to Buy Trouble Maker Makeup
Trouble Maker Makeup is available through a couple of online retailers, making it easy to shop their bold, modern, and trend-driven products. The full collection, including their newest launches, limited-edition releases, and best-selling staples, can be purchased directly from the official Trouble Maker website, where you’ll also find exclusive bundles and early access drops. Many of their hero products are also stocked by Superdrug, both online and in the UK, so you can shop based on your preferred delivery options or loyalty programmes. For convenience, I’ve included direct links below to each site, so you can quickly compare prices, check availability, and choose the retailer that works best for you.
My Collection: 10 Trouble Maker Products
Now, let’s explore each product I picked up. While I haven’t yet opened them, I’ve researched their formulas, textures, and claims to understand what they might offer, and how they could perform on dry, mature, warm-toned skin (Fitzpatrick type IV) like mine.
Trouble Maker No Sweat Sports Primer
Claims:
A sweat-resistant, long-wear primer that helps makeup stay in place during heat, humidity, or workouts. Enriched with green tea extract, niacinamide, and witch hazel, it promises to balance oil while smoothing the skin.
Predicted performance:
Though marketed as mattifying, this formula’s inclusion of green tea and niacinamide may help it sit comfortably on dry skin when paired with a rich moisturiser. Witch hazel can be mildly drying, so I’ll apply this only on my T-zone.
For mature skin, primers like this can extend foundation wear but should be balanced with a hydrating mist or creamy base to avoid emphasising fine lines.
Juno Foundation – Shade Little Chef
Claims:
The Juno Full Coverage Matte Foundation is described as a 2-in-1 foundation and concealer hybrid that offers full, long-lasting coverage with a soft matte finish. It includes ginger root extract, aloe vera, and cherry blossom to comfort the skin.
Predicted texture and wear:
It’s marketed as matte, but early user feedback suggests the finish leans natural-matte rather than flat, giving a skin-like radiance.
For dry, mature skin, I’ll prep with a nourishing primer (or the Trouble Maker Sports Primer layered with a hydrating mist). The foundation’s coverage should help with uneven tone and hyperpigmentation, but it may need a touch of glow on top, perhaps a dewy setting spray or cream highlighter.
Shade “Little Chef” appears to be a warm medium tone, which might suit my undertone if it doesn’t oxidise.
Trouble Maker Define Anarchy – Dark Brown
Claims:
An ultra-precise brow pencil designed to sculpt and define brows with a smooth, buildable pigment. Contains vitamin E and castor oil to nourish hairs.
Expected performance:
The dark brown tone should offer strong definition without turning ashy. The inclusion of castor oil is a lovely touch,it conditions brow hairs, which is great for anyone growing sparse areas.
The slim tip design will help create natural hair-like strokes, and given its price point, it’s likely to rival many mid-range options.
Big Thinker Mascara
Claims:
A volumising mascara with a chunky brush that promises big, bold, fanned-out lashes in one swipe. Infused with panthenol and castor oil to condition and strengthen lashes over time.
Expected result:
For mature eyes, lift and definition are key, and this mascara could provide that “awake” effect. The conditioning ingredients mean it shouldn’t flake or feel crispy, which is ideal for dry lash types.
I expect this one to create fullness rather than extreme length, perfect for everyday wear.
Milage Mascara
Claims:
A lengthening formula designed to add extra reach to each lash. Contains vitamin B5 and biotin to promote lash health.
Predicted effect:
This one likely complements Big Thinker. On first try, I might layer them, Milage for length, Big Thinker for volume. Together, they could mimic the effect of more expensive duo mascaras without the price tag.
Wingspan Serum Mascara
Claims:
A treatment-based mascara with serum benefits, formulated with hyaluronic acid, vitamin E, and castor oil to nourish lashes while delivering a glossy, separated finish.
Why it stands out:
This is a great innovation for those with fragile or thinning lashes. It’s not just makeup; it’s a hybrid care product. Perfect for no-makeup days when you want subtle definition without harshness.
Overcooked Bronzer – Shade Snickerdoodle
Claims:
A soft, buildable bronzer that blends easily and warms up the complexion without streaking. Contains cocoa seed extract and vitamin E.
Texture and tone expectations:
The shade Snickerdoodle appears golden-warm, perfect for warm undertones. The formula seems buttery and finely milled, with a satin finish that flatters dry skin better than ultra-matte bronzers.
This could easily become a daily staple if the texture melts well into the skin without patchiness.
Charm Bar Face Palette – Good Luck
Claims:
A face palette featuring blush, highlighter, and bronzer in universally flattering tones. The formula includes mica for radiance and shea butter for smooth application.
Predicted feel:
This compact palette is ideal for travel or a quick full-face look. Given the inclusion of shea butter, the powders should glide nicely on drier complexions. I expect a soft glow rather than chunky shimmer, a great option for mature skin textures.
Little Trouble Palette – Milkshake
Claims:
A mini eyeshadow palette with pastel-inspired hues, pinks, creams, and light shimmer tones for everyday softness or playful looks.
Expected performance:
Pastel shades can be tricky on deeper skin tones, but with a good base (like a tacky primer or concealer), they can pop beautifully. I imagine this one as a great option for spring looks or soft glam moments.
Trouble Palette – Field Trip
Claims:
A full-sized palette filled with earthy tones, greens, neutrals, and pops of shimmer. Formulated for blendability and bold payoff.
Predicted use:
This will likely become my favourite of the two. The earthy theme makes it versatile for both subtle and dramatic looks. Trouble Maker’s eyeshadows are described as creamy and high-pigment, which bodes well for mature lids that prefer smoother textures.
Ingredient Highlights
What impressed me about Trouble Maker is the subtle inclusion of skin-loving ingredients across its range. For a brand that sits in the affordable category, these thoughtful touches matter.
Aloe Vera: Soothes, hydrates, and helps calm redness.
Ginger Root Extract: Boosts radiance and supports skin vitality.
Cherry Blossom Extract: Provides antioxidant protection.
Panthenol (Vitamin B5): Strengthens lashes and skin barrier.
Castor Oil: Common across lash and brow products for nourishment.
Vitamin E: A universal antioxidant that adds moisture.
These ingredients may not transform the skin on their own, but they add comfort — especially important if you have dry or mature skin like mine.
Who Trouble Maker Is For
Although its marketing targets younger consumers, Trouble Maker is actually perfect for anyone who wants playful makeup that performs well.
If you:
…then you’ll find this brand worth exploring.
For those with mature skin, just pair the matte or powder products with hydrating primers and mists. Trouble Maker’s formulas seem lightweight enough not to settle heavily into fine lines.
Final Thoughts
Trouble Maker is the kind of brand that reminds you why makeup should be fun. It’s bold without being gimmicky, affordable without being basic, and intentional without being overcomplicated.
For someone like me, with dry, mature, golden-toned skin, it’s exciting to see an affordable line that doesn’t neglect texture, comfort or playful colour. The formulas show thought, and the packaging sparks joy.
Even before trying them, I can tell this brand understands what consumers crave — not perfection, but personality. And once I test these products, I’ll share my first impressions, wear tests, and which ones deserve a permanent spot in my makeup routine.
Bear in mind that some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.
