Maybelline New York is a name that resonates globally and is synonymous with innovation, affordability, and inclusivity in the beauty world. With its roots dating back to the early 20th century, Maybelline has built a legacy as a trailblazer in the cosmetics industry. Known for its commitment to delivering high-quality, trend-driven products at accessible prices, Maybelline empowers individuals to embrace and express their unique beauty.
Whether it’s the iconic Great Lash Mascara, celebrated as a staple for generations, or the revolutionary SuperStay Matte Ink Lipsticks, known for their long-lasting vibrancy, Maybelline has consistently catered to the evolving needs of makeup enthusiasts. From natural, everyday looks to dramatic glam, Maybelline’s wide array of products ensures that there’s something for everyone.
In this comprehensive guide, we’ll uncover the fascinating history of Maybelline, delve into its brand philosophy, explore its extensive product offerings, discuss pricing and accessibility, and highlight the must-have products that continue to define the brand’s reputation worldwide.
The Story of Maybelline
Maybelline’s journey began in 1915 when a young entrepreneur, Thomas Lyle Williams, noticed his sister, Mabel, experimenting with a homemade concoction of Vaseline and coal dust to darken her lashes. Inspired by her creativity, Williams developed the first-ever mascara product, naming it Lash-Brow-Ine.
The product was an instant success, revolutionizing the way women approached eye makeup. To honour his sister’s ingenuity, Williams later renamed the brand “Maybelline” by blending Mabel’s name with “Vaseline.”
The brand quickly became a pioneer in the cosmetics industry, launching innovative and affordable products that catered to the everyday woman. Over the decades, the brand expanded its portfolio to include face, lip, and nail products, establishing itself as a trusted name in beauty.
Now owned by L’Oréal, Maybelline operates in over 120 countries and remains committed to its mission of making beauty accessible to all. With a finger on the pulse of beauty trends and a legacy of innovation, Maybelline continues to set the standard for affordable luxury.
Philosophy: Beauty Without Boundaries
At the heart of Maybelline’s philosophy is the belief that beauty should be fun, empowering, and accessible to everyone. The brand is dedicated to inclusivity, ensuring that its products cater to all ages, skin tones, and styles.
The brand’s tagline, “Make It Happen,” encapsulates its mission to inspire self-expression and confidence. The brand encourages individuals to embrace their unique beauty and experiment fearlessly with makeup.
Sustainability has also become a focus for the company in recent years, with initiatives like the Green Edition Collection, which prioritizes clean, vegan formulas and eco-friendly packaging. This step toward responsible beauty reflects the brand’s commitment to adapting to the modern consumer’s values and concerns.
Maybelline’s Expansive Product Range
Face Products
This brand offers a wide range of face products designed to suit various skin types, tones, and preferences:
Foundations: The Fit Me Foundation range includes options for both oily and dry skin, offering matte, dewy, and natural finishes.
Concealers: The Instant Age Rewind Concealer is a cult favorite, known for its brightening and smoothing effects.
Primers: From pore-blurring formulas to hydrating options, its primers provide a flawless base for makeup.
Setting Powders and Sprays: Long-lasting options like the Fit Me Loose Finishing Powder and Lasting Fix Setting Spray keep makeup intact throughout the day.
Maybelline Eye Makeup
This brand is a pioneer in eye makeup, offering products that enhance and define:
Mascaras: From the classic Great Lash Mascara to the game-changing Sky High Mascara, Maybelline’s mascaras cater to every lash need.
Eyeliners: The Hyper Easy Liquid Eyeliner ensures precise, smudge-proof application, while the TattooStudio Gel Pencil delivers intense colour.
Eyeshadows: Palettes like Nudes of New York and bold collections like Lemonade Craze offer versatility for every occasion.
Lip Products
This company’s lip offerings range from everyday staples to bold, statement-making shades:
Lipsticks: The SuperStay Matte Ink line offers unparalleled staying power and a vibrant range of colours.
Glosses: The Lifter Gloss, enriched with hyaluronic acid, provides a hydrating, plumping effect.
Lip Liners: Precise and creamy, the lip liners complement the brand’s lipstick collections perfectly.
Nail Products
While no longer a core focus, Maybelline’s Color Show Nail Polish remains a budget-friendly option for colourful, chip-resistant manicures.
Affordability and Accessibility
This brand strikes the perfect balance between quality and affordability, making it a go-to brand for makeup lovers worldwide.
- Mascaras: £7 -£12
- Lipsticks: £6 – £12
- Eyeshadow Palettes: £10 -£18
- Foundations: £8 – £14
Frequent sales, bundle deals, and seasonal promotions make these products even more accessible.
Where to Shop for Maybelline
Maybelline’s global reach ensures its products are easy to find both online and in stores.
Drugstores: Boots, Superdrug, CVS, and Walgreens
Supermarkets: Tesco, Walmart, and Carrefour
Online Retailers: Amazon, LookFantastic, and the official company website
Iconic Maybelline Products
This brand has produced numerous bestsellers over the years, including:
Great Lash Mascara: A timeless classic celebrated for its reliable, clump-free formula.
Fit Me Matte + Poreless Foundation: Known for its natural finish and extensive shade range.
Instant Age Rewind Concealer: A favourite for its brightening effect and easy application.
SuperStay Matte Ink Lipstick: Renowned for its vibrant, long-lasting formula.
Conclusion
Maybelline has cemented its legacy as one of the most beloved and accessible beauty brands in the world. Its commitment to inclusivity, innovation, and affordability has made it a trusted name for makeup enthusiasts of all skill levels.
From everyday essentials to bold, statement-making products, Maybelline empowers individuals to express themselves and “make it happen” with confidence. Whether you’re drawn to the reliable classics or excited by the latest launches, Maybelline’s extensive range ensures that you’ll find the perfect product to suit your needs.
Dive into Maybelline’s world and discover why this iconic brand has remained a favourite for over a century.
Bear in mind that some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.
